Salesforce Automation Design Leadership
Role
Senior Product Design Manager
Team
8 designers across US and India
Timeline
Oct 2024 – May 2026
Highlights
Here’s an overview of the work I did leading a team on Salesforce Automation. I have a case study presentation covering this work that I’m happy to walk through in person.
Scale & Scope
Led a globally distributed team of eight designers on Salesforce Flow Builder, managing delivery across ~14 concurrent workstreams in partnership with 14 to 17 PMs in Automation Services.
Owned design for eight Automation product areas:
Flow AI & Agentforce
Flow Builder Canvas (AI)
Debugging & Testing (AI)
Screen Flows & Screen Components
Flow for Marketing Cloud (AI)
Intelligent Document Processing (AI)
Flow Version Comparison
Flow Orchestration & Salesforce Approvals
Managed strategic planning, capacity allocation, and operations across 17 design ICs in the Automation design org. Developed and championed design talent while aligning with product leadership on product strategy and UX resourcing.
AI & Impact
Led delivery of new generative AI capabilities, cohesive agentic UX patterns and major usability improvements.
Drove year-over-year increases in delivery of design-led research and strategic vision projects.
Empowered the team to adopt emerging AI tooling, driving peer-led enablement, Claude Code CLI training, and rapid prototyping in code.
Leadership & Culture
Partnered with product leadership to maintain focus on highest-impact opportunities.
Provided leadership continuity and cultivated team resilience through multiple organizational transitions, maintaining high trust and momentum.
Work Examples
